A look at India's News consumption trend

Video is the future. Aggregators >> Creators

Hi there

Did you know that India is the second largest news consumption country in the world? Well, here are some interesting data trends around online news consumption in India.

Clearly, mobile+video+aggregation is the way to go.

A quick summary:

  • In India, Mobile Web attracts but Apps engage.

  • General News tops the chart followed by Business / Finance

  • (but the margin is quite significant)

  • News aggregators are the gateway to news consumption.

  • The future belongs to videos!

Video News format in India

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