Clear vs Clever. What will you choose?

Well, one of our core missions at NextBigWhat is to enable our community to have a better life - by being associated with us.

We could have focused on things that waste time (e.g. NEWS) - but we are instead focused on things that actually matter, i.e. curated wisdom which help you develop perspective.

In no order, here are 3 nuggets of wisdom we strongly recommend you (loved it? click on the heart button or feel free to share on social media)

How to write copy that converts

A must-have marketing strategy for any creative is writing good copy for your website.

Remember: Clear and customer focused copy beats clever and cute!

Watch this video and learn how to put the customer in the spotlight, how to create the right hook for potential customers.


How to design like a scientist!

Netflix is designed to keep you glued to it for as long as possible – and, as you will learn in this video, the process behind the design is scientific to a great degree.

Netflix Product Designer Navin Iyengar provides a fascinating peek into the ‘scientific’ methods implemented behind the scenes by designers like himself to ensure that design choices make actual sense, and are not simply arbitrary.


Product is Only One Part of the Brand: Rajiv Bajaj

If you are competing against an incumbent, do not focus on just being 10% better (10% better only helps the winner and not the second player).

This is a great talk by Rajiv Bajaj of Bajaj Auto. This is pretty much 2-year MBA compressed in this 55 minutes talk.


What makes an image memorable?

The Deeptech version of NextBigWhat newsletter

How deep is your tech? Well, DeepTech is the new jargon and as expected, used loooooosely by jargon-lover fellas.

Recently, Nasscom tweeted that there is 33% growth in deep tech startups in India since 2018. Now what does it even mean? Ashish asked the same and some of the responses are truly funny (but they do represent the real state of DeepTech jargonization in the industry).

Today, we are sending you Deeptech newsletter (which we send only to those who have subscribed to our Deeptech newsletter). Let’s look at some of the ‘REAL’ innovation happening in Deeptech and beyond jargons, why you should really give it a read.

  1. DeepMind’s AI has now outcompeted nearly all human players at StarCraft II

    Alphastar - an AI designed by Google’s parent - is now better than 99.8% of the players on StarCraft II, a highly popular online video game about galactic warfare by using reinforcement learning. This result has major implications for a wide range of sectors, including digital assistants to military planning.


  2. What makes an image memorable? Ask a computer

An artificial intelligence model named ‘GANalyze’, developed and tested at MIT now tells us what it is that makes certain images stick in our memory more than others. It could revolutionize education by helping design content that is 'unforgettable' and even treat memory loss by helping enhance objects via augmented reality.


  1. Artificial intelligence takes hold at US restaurants

Food chains are now investing heavily in AI and it seems to be paying off. Starbucks has spent over a year working on an AI project named 'Deep Brew’ - powering its personalization engine and inventory, while other chains like McDonald's, Taco Bell and Dominos are also incorporating AI-based technologies for food recommendations, voice ordering and more. 


  1. Global electric vehicle market will grow to $359 billion by 2025: Report

The global market for electric vehicles is expected to grow to $359 billion by the end of year 2025 at a CAGR of 15.69 percent, according to a new report. The report says that the growing fuel prices will spark demand for electric vehicles, which is also strengthened by the heavy investments from automakers in EV technology and models.


  1. China’s Biggest Electric Car Maker Might Have Solved the EV Charge-Time Conundrum

China's premium EV maker NIO, which only sits behind Tesla in terms of sales, may have solved the charge time conundrum with battery swap stations that are already in action. With 125 active swap stations that are heavily used and over 12,000 vehicles on the road, it is possible that we might see the maturing of 'battery swaps' in China before best practices and the technology being exported around the world.


40% drop in offline sales this festive season

+ UPI goes global

Hello there

It’s Diwali season and we wish you nothing but a great time ahead. It is also the time of the year when you ‘clean’ your house, let go of things you don’t need and just focus on things that matter.

Precisely, what we are doing at NextBigWhat too! We are heavily focused on curation - ensuring you get access to world’s wisdom via our newsletter, conferences and courses.

More on this very soon! For now, here are a few important pieces you should be in the know of.

The Secretary General of the Confederation of All India Traders (CAIT) says the major reasons for decline in sales are cash crunch of consumers and the mass shift to the online markets on the back of "deep" discounts. Speaking to IANS, he said that the footfall in the brick and mortar shops including malls has taken a hit by around 60% in comparison to last year.

So far in comparison to last year, sales are down 40% (during the festival season). Although traders have lost every hope, the jewellery sector feels, may be 'Dhanteras' would help jewellery along with utensils and kitchen equipment sales," Khandelwal told IANS [via]

Microsoft India revenue crosses $1 billion for the first time

Maruti’s EV plans derailed by the lack of infrastructure and support

Maruti Suzuki’s India chairman, R. C Bhargava has announced that the company is not planning to launch a personal use EV next year. He cited many reasons behind this decision including lack of charging infrastructure, support mechanism and the lack of government support for personal-use electric cars.

Wagon R EV, which was rumoured to be the getting ready for commercial launch, is a testing vehicle and will only move forward for more trials and tests, he said.

UPI to go global with UAE and Singapore launch

NPCI is working on UPI’s global launch in the next six months, starting with the United Arab Emirates (UAE) and Singapore.

“These two countries already have opened up to RuPay cards; now the target is to enable UPI payments. This will be a big boost for Indians traveling in those countries and, just like their debit card or credit card, they can pay via UPI,” [Via ET]

The Catch-22 of building a business on Apple’s APIs #sherlocking

What’s good for Apple isn’t necessarily good for you!

Apple always encourages adopting their latest APIs, tools, and languages like Swift; they’re incredibly powerful resources, but they also make us dependent on Apple’s ecosystem. From Apple’s perspective, they are happy to lock developers in. If they can have tons of incredible and unique apps that are exclusive to their platforms, that makes Apple’s products that much more compelling to their customers.


AI can now generate videos of people who do not exist

DataGrid, a startup based in Japan’s Kyoto University, has released a video showcasing people in their proper attire, morphing into a different person with unique characteristics every time. It has used GAN (Generative Adversarial Network), which deploys two different artificial neural networks at the same time (via).

The End of Millennial Urban Lifestyle Product Businesses?

As WeWork crashes and Uber bleeds cash, the consumer-tech gold rush may be coming to an end.

You might call it the Millennial Lifestyle Sponsorship, in which consumer tech companies, along with their venture-capital backers, help fund the daily habits of their disproportionately young and urban user base. With each Uber ride, WeWork membership, and hand-delivered dinner, the typical consumer has been getting a sweetheart deal. [via]

IBM: Google’s ‘Quantum Supremacy’ Is 150 Million Percent Wrong

Google announced its Quantum Computing achievement claiming :

Our machine performed the target computation in 200 seconds, and from measurements in our experiment we determined that it would take the world’s fastest supercomputer 10,000 years to produce a similar output.

IBM’s response? Google is off by 150 million percent (via).

We argue that an ideal simulation of the same task can be performed on a classical system in 2.5 days and with far greater fidelity. This is in fact a conservative, worst-case estimate, and we expect that with additional refinements the classical cost of the simulation can be further reduced.

That is, not 10,000 years but 2.5 days.


Google India revenue halved; Who owns AI mission in India?

+ EV Infra in Delhi and more

Hello there

Welcome to another edition of NextBigWhat newsletter. Today, we have a mix of stories from EV to AI.

Like it? Press the heart button.
Got feedback? Hit the reply button.

All metro stations in Delhi to get EV charging infrastructure

The Lieutenant Governor of Delhi has asked the authorities to ensure that each station of Delhi Metro has adequate EV charging infrastructure. This is aimed to boost the use of battery-operated vehicles for last-mile connectivity.

DMRC has recently collaborated with Yulu Bikes to offer 250 e-bikes at 9 different metro stations [via].

Cornell’s machine learning class is now available online – for free

If you’re interested in learning machine learning but didn’t know where to start – then you’re in luck.Cornell University’s entire introduction to machine learning course (‘Machine Learning for Intelligent Systems’) taught by professor Kilian Weinberger is now available online on Youtube (for free) - via

Just get it - if you want to learn ML. Won’t recommend this for managers/executives.

Are you attending today’s online AMA with WebEngage founder, Avlesh between 7-8 PM IST?

Who owns AI mission in India? Departments fighting. Government sets a committee

The government has formed a committee to resolve differences between the Niti Aayog and the Ministry of Electronics and IT (MeitY) over who will implement its ambitious artificial intelligence mission.

Niti Aayog received clearance from the expenditure finance committee (EFC) for a budget of Rs 7,000 crore, while MeitY had sent a separate Rs 400 crore proposal to the EFC to set up a national AI programme [via]

Share India Decoded (NextBigWhat Newsletter)

Airtel has fastest download speeds, Jio has highest 4G availability: OpenSignal

Airtel remains the operator with the fastest Download Speed Experience in India, according to OpenSignal's latest report. When it came to highest 4G availability, Jio continues to lead, though rival Airtel bettered its scores significantly in the category.

Airtel was on top with 9.6 Mbps speeds when it came to downloads on mobile networks (includes 3G and 4G technology) - via.

Date: 8 states account for 67.2% of financial crimes in 2017

8 states, including Rajasthan, Uttar Pradesh, Maharashtra and Telangana, accounted for more than two-thirds of economic crimes reported in 2017, the bulk of which were cases of forgery, cheating and fraud, according to data released by the National Crime Records Bureau (NCRB) - via

Google India revenues more than halved

Google India revenues more than halved to Rs 4,147 crore in FY19, but the profit rose 16% to Rs 473 crore in the financial year ending March 31.

Revenue, however, more than halved to Rs 4,147 crore during the fiscal year, from Rs 9,337 crore in the previous year. Revenue slipped due to the adoption of Ind-AS accounting standards [via].

Uber CEO Khosrowshahi wants Indians to shun car ownership ‘trap’

And wait for Uber to cancel their trips? :)

Khosrowshahi urged Indians to resist falling into the trap of owning cars, like their counterparts in the developed world, and instead take on these so-called “established industries" by focusing on innovations to make travel convenient. [via]

Ola running Khitchdi Experiment

Urban Ladder cofounder quits, Internet freedom at stake

Hi there!

Welcome to another edition of NextBigWhat’s curated newsletter - wherein we bring you all the important news and updates from the wild web.

If you are enjoying this newsletter, do consider buying the subscription.

Getting on with today’s updates - well, Urban is the word.

Urban Ladder co-founder Rajiv Srivatsa quits

Question: How do you think battery management systems in electric vehicles work?

Well, we interviewed founder of a startup which is disrupting battery management in EV space.

Here is what really sets the battery of an electric vehicle apart from the fuel tank of a conventional vehicle: 

Firstly, safety. When operated at a constant voltage, while drawing large amounts of current, the temperature of the vehicle may sharply rise due to thermal runaway. Thanks to the volatile composition of a lithium-ion battery, it might even catch fire. This obviously risks the safety of the vehicle and passengers.

Read the Interview

UrbanLadder cofounder and CPTO, Rajiv has quit the company.

The last 8 years have been an outstanding journey building Urban Ladder (UL). I will transition out of my active leadership role as CTPO at UL at the end of this month. I will continue to be an engaged shareholder and Board member, and work with Ashish on strategic initiatives (via).

On a sidenote, UrbanLadder’s investor Vani Kola too has stepped down from the board seat. Urban Ladder’s revenue stood at Rs 205 crore, on a loss of Rs 117 crore, in the fiscal year ended 2018 (via).

One more Urban.story.

UrbanClap trims categories

UrbanClap will focus on two categories — beauty and home — and shut down other non-core businesses, including wedding services and photography, [co-founder Abhiraj Bhal]

“Internet marketplaces will not get built on a light-touch model. There may be a few exceptions, but broadly a transaction platform can only survive and thrive if supply side is extremely dependent on the marketplace for livelihood and sees immense value,” Bhal said, via.

Now, let’s get Urban++, i.e. Elite.

Finally, Apple starts selling locally assembled iPhone XR in India

The ‘Made in India’ branding finally kicks off, as was seen on Twitter and other social media platforms.

These devices are made in Foxconn’s India factory and is helping Apple drop the device price.

2020: Expect iAttack.

Next AMA

We have announced next online AMA (ask me anything) session.

Topic: Scaling Distribution,Lead and Sales Strategy for SAAS startups [Avlesh of WebEngage]
With: Avlesh, WebEngage founder and CEO
When: October 23rd
Timing: 7- 8 PM IST
Where: @NextBigWhat’s Facebook Community.

Ola is pakaying khichdi

Ola Foods has Plans for its Khichdi Experiment

We have taken the shift from a food delivery company to a food-first company. The focus now is to create a portfolio of own brands, which we believe is a prominent opportunity, and a long term asset,” [Pranay Jivrajka, CEO, Ola's food business / via]

Ola Foods has opened its first physical store for Khichdi Experiment in Bengaluru.

3 months for memes

Internet disrupting democratic polity, new rules in 3 months: Govt

Underlining that the “Internet has emerged as a potent tool to cause unimaginable disruption to the democratic polity”, the Centre Monday informed the Supreme Court it will take another three more months to revise and notify “extant rules” for “effective regulation of intermediaries” such as social media platforms “keeping in view the ever growing threats to individual rights and nation’s integrity, sovereignty, and security”. [via]

You see, the govt is so concerned about ‘you’. So sweet!

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